Many Indian sellers start with the native WhatsApp Business catalog, but quickly hit limitations around multi-item carts, link sharing, and SEO. Learn which solution fits your business stage.
1. What WhatsApp Business Catalogue Does Well
The WhatsApp Business app allows you to display up to 500 items directly inside the app. It is simple to set up and allows customers who already message you to view items without opening an external browser.
However, it cannot be indexed by Google search, offers limited branding customization, and is difficult to share across external platforms like Instagram bios or YouTube.
2. Where a Dedicated Online Store Surpasses Native Catalogs
A web-based digital product catalog like Livka gives you a dedicated public URL (yourbrand.livka.in) that anyone can visit from any device or browser without needing WhatsApp installed first.
It provides full multi-item shopping carts, variant selectors (sizes, colors, weights), real-time stock badges, search engine crawlability, and editorial branding themes�while still delivering orders directly to your WhatsApp.
3. The Hybrid Approach: The Best of Both Worlds
The most successful Indian merchants use Livka as their central web storefront and place the link in their WhatsApp Business profile, status updates, and auto-reply greetings. Customers enjoy a seamless web shopping experience and finish checkout inside WhatsApp.
Build your online store with Livka
Set up your catalog in 60 seconds. Receive structured orders directly on WhatsApp. 0% platform fees.